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WALK, DANCE, PLAY... Be Active Every Day!
Campaign 2004 Report
Executive Summary
WALK, DANCE, PLAY. Be Active Every Day!, a nutrition education campaign sponsored by the Wisconsin Nutrition Education Network, was conducted in 39 counties by 144 partner agencies during the months of March through August, 2004. Campaign partners made 11,036 direct educational contacts with Food Stamp recipients or applicants who were caregivers of children. In addition, over 122,481 members of the target audience received indirect contact via printed materials, TV/radio, or unattended displays.
Key Findings
- Approximately 65% of direct contacts completed an evaluation tool: 57% said they will be more active as a role model for children, 56% said they will be more active with children and 56% said they would encourage children to be more active every day. Some participants said they were already practicing these behaviors ( 40% , 41% , and 42% respectively). In addition, 60% of participants said they would choose healthier snacks for themselves and their children; 37% said they were already doing this.
- Partnering among agencies took many different forms, suited to the diverse needs of local communities. Non-WNEP partners reported that the Walk, Dance, Play campaign started, strengthened or expanded prior agency relationships (67%) or that those relationships stayed the same (33%).
- Local agencies/programs indicated that tip sheets, magnets, and interactive displays were helpful and effective. Spanish language materials were appreciated and well-utilized.
The Wisconsin Nutrition Education Network's WALK, DANCE, PLAY. Be Active Every Day! campaign was well liked by the audience and partner agencies and programs. Activities were effective in encouraging behavior change in the target audience.
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